in

‘I’m Sick Of Influencers’: Pro Baker Comes Up With A Genius Way Of Dealing With Influencers

'I'm Sick Of Influencers': Pro Baker Comes Up With A Genius Way Of Dealing With Influencers

London-based baker Reshmi Bennett has just sent a powerful message to all influencers, celebrities, and brands requesting cakes for their personal or work events. Let’s hope they get it.

The confectionery visionary behind Anges de Sucre, an award-winning family-run artisan patisserie, said they get hundreds of requests for cake in exchange for exposure. Even though they aren’t welcome. “I would ‘thank you for reaching out’ but I won’t, because I’m not thankful for your ‘opportunity’ to work for free,” Bennett wrote. “And it’s also clogging up my DMs and inbox.”

Even though Bennett is aware influencer marketing is a massive thing, and “influencing” has become a very popular career choice for many young people, she said it simply does not work for Anges de Sucre. “In particular, hand-made, edible works of art, i.e. cakes, are expensive to produce. They are a luxury.” Bennett even posted a flowchart to cement her point. She’s also sending it to all influencers who ask her for free stuff.

‘I’m Sick Of Influencers’: Pro Baker Comes Up With A Genius Way Of Dealing With Influencers

This post was created with our nice and easy submission form. Create your post!

What do you think?

1023 points
Upvote Downvote

Leave a Reply

Your email address will not be published.

7 Everyday Hacks We've Been Using to Feel Our Best 19

7 Everyday Hacks We’ve Been Using to Feel Our Best

10 Horror-Themed Food Bowls That Are Absolutely Perfect For Halloween