London-based baker Reshmi Bennett has just sent a powerful message to all influencers, celebrities, and brands requesting cakes for their personal or work events. Let’s hope they get it.
The confectionery visionary behind Anges de Sucre, an award-winning family-run artisan patisserie, said they get hundreds of requests for cake in exchange for exposure. Even though they aren’t welcome. “I would ‘thank you for reaching out’ but I won’t, because I’m not thankful for your ‘opportunity’ to work for free,” Bennett wrote. “And it’s also clogging up my DMs and inbox.”
Even though Bennett is aware influencer marketing is a massive thing, and “influencing” has become a very popular career choice for many young people, she said it simply does not work for Anges de Sucre. “In particular, hand-made, edible works of art, i.e. cakes, are expensive to produce. They are a luxury.” Bennett even posted a flowchart to cement her point. She’s also sending it to all influencers who ask her for free stuff.
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