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Is Nobody’s Child A Sustainable Fashion Brand?

Is Nobody’s Child A Sustainable Fashion Brand?

M&S has partnering up with “sustainable” fast fashion brand Nobody’s Child in the hopes of widening their audience and boosting sales. Although they may still be the biggest clothing retailer in the UK, the high street giant’s clothing sales fell by 75% during the early stages of the coronavirus pandemic. But the brand is hoping that fresh, young appeal of Nobody’s Child on M&S’ online store might just help turn things around.

Created in 2015, Nobody’s Child describes itself as “an independent, eco-conscious fashion brand with a spirited customer base that shares our passion for sustainability and self-expression”. With affordable and stylish clothes for as little as £12, this collaboration seems like a no-brainer. But is Nobody’s Child as eco-conscious as they claim to be?

When it comes to terms like “sustainability”, “eco-conscious” and “ethical”, there is no one definition or benchmark. Writing in Eco Watch, Jeanette Cwienk says, “sustainability is not a protected or specific term, which leaves the door wide open for so-called greenwashing.” She argues fast fashion cannot be sustainable regardless of fabrics or supply chain. The issue being quantity. “The real problem is that far too many clothes are being produced,” she argues.

Sustainability directory Good On You rated Nobody’s Child “not good enough” when it comes to its impact on the planet or…

How Sustainable Is “Eco-Conscious” Fashion Brand Nobody’s Child?

M&S has partnering up with “sustainable” fast fashion brand Nobody’s Child in the hopes of widening their audience and boosting sales. Although they may still be the biggest clothing retailer in the UK, the high street giant’s clothing sales fell by 75% during the early stages of the coronavirus pandemic.



Is Nobody’s Child A Sustainable Fashion Brand?

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