Hello and welcome back to our website, redesigned to make this universe a lot easier to navigate and immerse yourself in. It’s a universe that will—pregnant pause—henceforth be known as Repeller.
These updates (the site design and the name shortening) are just one part of the larger changes we’ve been working toward this year both internally and externally—a transformation that extends beyond the surface level of what Repeller simply looks like and actually reimagines what it is. These are just a few of many more changes to come.
As for the shortening of our name: We want it to be clear that we’re a brand made by and for the full range of odd eggs, banana nut loaves, and curiously spicy sweet potato fries who want to find a community online. We think our name should reflect something that’s been true for a while: being a “Man Repeller” was defined as empowering yourself by deflecting the male gaze when this site began 10 years ago, but today discovering yourself and earning your confidence feels far more multidimensional. You can still expect the same dad jokes, the same feel-it-in-your-bones essays, the same souped-up outfit ideas—just told by more people and taken to the next level. Consider the ante upped!!
Now, for a little tour of our ~refreshed~ site: Two things we’re very excited about:
- Our new shopping section, which…
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