- A tweet asking about the fate of the cookies in case asteroid hits Earth sparked the project.
- Packs of Oreos were also wrapped in mylar to make it withstand extreme temperatures, chemical reactions, and moisture.
- Oreo even gave the coordinates of the vault so that people can find the cookies in case the world goes to hell.
Oreo has been around since 1912 and is now still one of the most beloved cookies in the world. There’s an estimated 34 billion Oreo cookies being sold worldwide every year, in more than 100 countries.
Which is why the thought of these creme-filled cookies disappearing forever can make Oreo lovers definitely uneasy.
A customer made a Tweet about this in relation to the asteroid that passed by Earth on November 2. Twitter user Olivia Gordon posted: “so apparently there’s an asteroid coming close to the earth soon… I wonder who will save the oreos?”
NASA already assured the world that this asteroid, named 2018VP1, has practically zero chances of colliding with our planet (the chances of it even touching our atmosphere is almost nonexistent).
But Oreo gamely saw this as an awesome advertising opportunity and grabbed it. The company Nabisco actually built a vault designed to protect the cookies in case apocalypse happens.
Taking inspiration from the Global Seed Vault, a private bank of international seeds located in a mountain on a remote island in the Svalbard archipelago (between mainland Norway and the North Pole), Oreo designed and constructed its own doomsday vault.
Called the Global Oreo Vault, it was placed near the Global Seed Vault, with a design that is similar to the latter. It’s also definitely much smaller than the seed vault.
According to a statement from the company, packs of Oreos were also “wrapped in mylar, which can withstand temperatures from -80 degrees to 300 degrees Fahrenheit and is impervious to chemical reactions, moisture and air, keeping the cookies fresh and protected for years to come.”
This serves as an added precaution on top of placing the cookies inside the vault.
Watch here to see how Oreo built the cookie vault:
Oreo even gave the coordinates of the vault so that people can find the cookies in case the world goes to hell.
You gotta give mad props to Oreo for its commitment to carry out a truly epic PR stunt.
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