Sad that you can only celebrate one birthday every year? Upset that you don’t get more gifts? Hungry for cake but there’s no handy excuse to eat an entire chocolate gâteau by yourself? Worry not!
French pastry brand Vahiné and agency Grey x Ogilvy combined forces to create and promote a comma-shaped candle so you can celebrate your half-birthdays and any other fractions that you want. (For all of you Pandas who use decimal points, you can always push the candle into the cake a tad to hide the comma’s tail!) The idea is simple: when talking about age, ‘and-a-half’ counts, too; and if kids celebrate their half-birthdays, parents might think that they’re growing up less quickly.
Vahiné offered influencers half-birthday kits containing candles, recipes, and ingredients to make delicious birthday cakes. While the candle isn’t available for sale, you can see it in action all over social media. You can also win one of the candles by participating in Vahiné’s Autumn contests. Be sure to check out the…
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